At Blen Beauty, we blend elegance and accessibility to help you shine in your unique way. Fueled by a lifelong passion for beauty and backed by over a decade of industry experience and London College of Makeup training, our collection is designed for women who want to stand out. We offer high-quality, FDA-approved products that are both luxurious and affordable, celebrating all skin tones with versatile options for every look.
True beauty is about embracing who you are. I’ve let go of the pursuit of perfection and focused on celebrating my authentic self. -Blen Biru Amde
Our Vision
At Blen Beauty, we believe our brand can be more than just makeup—it can be a catalyst for change. My vision is for everyone to move beyond comparison and truly embrace their unique beauty.
Our vision is to build a welcoming space in the beauty world—and beyond—that supports mental well-being and inclusivity across all ages, genders, orientations, races, cultures, and abilities.
Our Mission
At Blen Beauty, our mission is to empower everyone to embrace their individuality and redefine what beauty truly means. We strive to foster self-acceptance and provide the tools you need to feel confident and connected.
We celebrate the beauty in imperfections, nurture a compassionate and respectful community, and forge meaningful connections. We champion authenticity and positivity, lead with transparency, and believe in the strength found in vulnerability.
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Join us and shine
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Ready to elevate your beauty game? Dive into our collection and discover how Blen Beauty can help you blend beyond the ordinary. And don’t forget — we offer free shipping in the UAE for all orders over AED 300!